AI Generated Personalized Insights

Senior Lead Product Designer

Evolved Fargo’s proactive insights system into a continuous, AI-generated daily digest designed to drive habitual engagement and surface personalized financial guidance.

The Opportunity

Fargo’s existing insights system successfully surfaced important financial events, but it was inherently intermittent—only appearing when specific triggers were met.

We saw an opportunity to expand this model into a more continuous experience:
something users could return to daily, even in the absence of major account activity.

My Role

Led the design of the daily digest experience from concept through ongoing development.

  • Defined interaction patterns for AI-generated content

  • Partnered with product and engineering to shape system behavior and constraints

  • Designed scalable structures to support dynamic, personalized outputs

Insights (before)

Triggered by specific events

Intermittent, high-signal moments

Focused on immediate relevance

Daily Digest (new)

Generated dynamically each day

Continuos, evolving content

Designed to encourage habitual engagement

Designing the System

Rather than designing fixed content, this work focused on shaping a system that produces variable, AI-generated experiences.

  • User data and behavioral signals inform content generation

  • AI produces structured outputs based on predefined patterns

  • Outputs are filtered, formatted, and delivered within the product experience

Outcomes

What changed

Each insight expands into a deeper experience, allowing users to explore details or take action within the conversational flow.

  • Became a core driver for engagement and retention

  • Introduced a scalable system for proactive financial guidance

  • Enabled expansion of insights across multiple surfaces

Impact at scale

  • 27 million users engaged (+77%)

  • X10 growth in yearly interactions

  • 550 million + interactions projected for 2026