Wells Fargo · Fargo
Proactive Insights
A scalable insights system that helped evolve Fargo from a reactive assistant into a more proactive source of personalized financial guidance.
Senior Lead Product Designer
Hola — soy Andrés
I design thoughtful digital experiences that make complex systems feel clear, intuitive, and human.
Over the past decade, I’ve led design for large-scale platforms and AI-powered assistants used by tens of millions of people, while creating conversational frameworks and design systems that help teams deliver coherent experiences at scale.
Selected projects
Selected Work
Product design, conversational systems, and AI-powered experiences created at enterprise scale.
Wells Fargo · Fargo
Daily Digest
A generative AI experience designed to give customers a useful, dynamic summary of their financial lives each day.
Bank of America · Erica
Conversational Routing System
A reusable system of conversational patterns and structured actions that helped create more consistent experiences across teams and use cases.
Bank of America · Erica
Interaction Model Redesign
A redesign of Erica’s interaction model that explored clearer patterns for guidance, actions, and scalable conversational experiences.
About
Designing complex products with clarity and character.
I'm a Senior Lead Product Designer focused on making complex digital products feel clear, useful, and human. My work combines product strategy, interaction design, systems thinking, and visual craft—particularly across AI-powered and conversational experiences.
Over the past decade, I've worked across financial services, wellness, education, and games, from enterprise systems used by tens of millions of people to smaller exploratory experiences.
I'm especially interested in consequential products that bring together emerging technology, complex information, and a deep understanding of the people relying on them.