Wells Fargo · Fargo
Proactive Insights
A scalable insights system that transformed Fargo from a reactive assistant into a more proactive source of personalized financial guidance.
Senior Lead Product Designer
Hola — soy Andrés
I design thoughtful digital experiences that make complex systems feel clear, intuitive, and human.
With over a decade of experience, I’ve led product design for large-scale platforms, AI-powered assistants, conversational experiences, and design systems used by millions of people.
View selected workSelected projects
Selected Work
Product design, conversational systems, and AI-powered experiences created at enterprise scale.
Wells Fargo · Fargo
Daily Digest
A generative AI experience designed to give customers a useful, dynamic summary of their financial lives each day.
Bank of America · Erica
Conversational Routing System
A reusable system of conversational patterns and structured actions that helped create more consistent experiences across teams and use cases.
Bank of America · Erica
Interaction Model Redesign
A redesign of Erica’s interaction model that explored clearer patterns for guidance, actions, and scalable conversational experiences.
About
Designing complex products with clarity and character.
I'm a product designer focused on creating thoughtful digital experiences across mobile, web, and emerging AI interfaces. My work combines interaction design, systems thinking, and visual craft to make complex products feel clear and intuitive.
Over the past decade, I've worked across financial services, wellness, education, and games, designing everything from conversational systems used at scale to smaller exploratory experiences.
I'm especially interested in work that brings together strong product thinking, emerging technology, and a high level of attention to the details of the experience.